![]() ![]() The delay comes amid intensifying pressure on Silicon Valley giants to fix the internet's privacy problem. "This is important to avoid jeopardizing the business models of many web publishers which support freely available content." " We need to move at a responsible pace, allowing sufficient time for public discussion on the right solutions and for publishers and the advertising industry to migrate their services," Chrome Engineering Director Vinay Goel said in a blog post. ![]() ![]() The company said it had delayed the change, part of a collection of adjustments to what Google calls its Privacy Sandbox, to chart a better course for advertisers and everyone else on the web. On Thursday, Google pushed that move out by nearly two years, allowing itself more time to develop and test privacy-preserving alternatives to third-party cookies, and for websites to adopt the changes.
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